This cookie is set by GDPR Cookie Consent plugin. These cookies ensure basic functionalities and security features of the website, anonymously. Kline & cookies are absolutely essential for the website to function properly. She received her BS from the University of Kentucky. Gottdiner has 25 years of experience in consumer product sales and research prior to joining Kline, she held positions at Kimberly-Clark and Scott Paper. The Bond-Builder Wars: Who’s Coming for Olaplex’s Crown? features insights from Paula Gottdiner, P roject Manager for Kline PRO, our powerful product-level resource for the salon industry based on transactional data.
BUMBLE AND BUMBLE OIL PRO
Stay tuned to see which other brands find themselves among the elite group sharing a top-10 spot with Olaplex courtesy of the Kline PRO Retail Products and Services Database. The product also helps reduce blow-drying time, in addition to preventing frizz and protecting against heat and environmental damage.
It is enriched with dual-phase technology that fortifies weakened fibers with amino acids while helping prevent treatment loss by surrounding strands with a hydrophobic barrier. The brand’s color-safe, residue-free protective system is specifically formulated to effectively seal the cuticle, optimizing the longevity of a Brazilian Blowout smoothing treatment. With its Ionic Bonding Spray, Brazilian Blowout also finds itself among the top-10 winners for both best-selling products and best movers.
BUMBLE AND BUMBLE OIL FREE
Products are free of sulfate cleansers and provide protection from the sun. Its Bb.Bond-Building Repair conditioner, shampoo, styling cream, treatment, and product trio are ranked fifth through ninth.īB’s bond-building line - which claims to deeply repair hair from heat, chemicals, and physical damage from the inside out - includes ingredients like avocado oil and tocopherol (antioxidants) lactic acid and tartaric acid (exfoliants) glycerin and squalene (skin-identical ingredients) and honey (a natural soother and moisturizer). It’s also cruelty-free and doesn’t contain sulfates, parabens, sodium chloride, phthalates, mineral oil, petrolatum, MIT/MCIT, nanoparticles, or artificial colors.īumble and bumble holds the immediate five slots after Olaplex on the list of top-10 new bond-repair products. The Kure line is vegan and formulated with mango butter, shea butter, borage oil, and sea buckthorn. Meanwhile, amika:’s Kure Multi-Task Repair Treatment mask made it to the list of top-10 new items. This brand butts up against Olaplex on the list of top-10 bond-repair products that are movers, holding the two spots right after Olaplex with The Kure shampoo and The Kure conditioner. The brand claims that its pH-balancing formula protects against the negative effects of hair coloring, styling tools, and even water. Launched in February 2021, the new Concentrate line is formulated with citric acid, a natural alpha hydroxy acid that strengthens the weakened bonds of hair and improves the strength and resilience of damaged tresses. Redken is also breathing down Olaplex’s neck on the list of top-10 bond-builder products. With its Acidic Bonding Concentrate Shampoo for Damaged Hair and its matching conditioner, Redken is currently ranked first and second on the list of top-10 new bond-builder products, with Olaplex looking on from the third and fourth spots. So which brands are banging on the castle door and hoping to snatch Olaplex’s crown? Here’s a rundown on them: Redken In addition, notes Paula Gottdiner of Kline’s consumer practice, “It’s parked in the first six slots on our list of top-10 products that are ‘movers and shakers.’” Olaplex was also one of only a handful of companies in 2020 to show increases across every channel.Įqually as impressive, Olaplex currently owns the first five slots on the list of top-10 bond-builder products, by revenue, according to the latest edition of Kline PRO U.S. In 2020, Olaplex was the only brand among the top 10 to register an increase - it was up double digits for the year - and had the distinction of being the sole brand to not post a decline. The brand, which introduced the world to bond builders in 2014, is today on the verge of going public, with the initial stock offering projected to potentially raise $1.23 billion. Olaplex may be royalty in the bond-builders market, but that isn’t stopping other companies from trying to claim its throne.
0 kommentar(er)
